June 22, 2018
Think Like An Economist
Although many business executives took one, or perhaps several, courses in economics while in school,…
June 20, 2018
Don’t Fear the Coming KPI Cataclysm
It’s a centuries-old debate in science whether our world changes gradually or in massive, cataclysmic,…
June 20, 2018
The World-Shaking Power of Cryptocurrency
Although many futurists and early adopters are fond of blockchain technology, many mainstream economists are…
June 13, 2018
Breaking Down the Effects of Net Neutrality
The effects of net neutrality from an economist's point of view.
June 4, 2018
Identifying Personas With Agile Research
A customer persona is a representation of the ideal customer of a business. Personas guide…
May 23, 2018
Why Customer Personas are Important
Download Our Free Persona Template Here What is a persona? Think of a persona as…
May 23, 2018
Data Mapping Customer Touchpoints
A customer touchpoint is any interaction a business has with a customer. Touchpoints range from…
May 15, 2018
Accelerating CX Research With Agile
A polished Customer Experience (CX) has proven to be a major advantage, especially in highly…
April 25, 2018
Creating Data-Driven Customer Profiles
The customer profile is the whole “data picture” of a customer. Customer profiles contain personas…
April 24, 2018
Data-Differentiating Your CX Strategy
A reality of business is accepting that an unexpected change in customer preference has the…
Recent Comments